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Month: June 2025

The real estate landscape keeps changing, and your feedback helps us ensure we’re providing you the support, tools, and resources you need. On July 8, check your inbox for an email from Jessica Arnold and take a few minutes to complete the 2025 Bay East Membership Survey. 

Complete the survey by July 15 and you’ll be entered into a drawing to win a $250 gift card. If you did not receive the email, please contact Jessica Arnold.

Whether you’re just starting out or years into the business your input shapes the future of your membership. Let’s build it together!

Bay East member center and Tech Support will be closed Friday, July 4 in observance of Independence Day.

We’re pleased to announce a recent MLS rule update that provides more flexibility and clarity when including information about seller credits and concessions for buyers in your listings.

What’s Changed?

Previously, MLS rules prohibited any mention of seller credits or concessions in Public and Confidential Remarks. Under the updated rule, remarks regarding seller credits, incentives, or concessions to a buyer are permitted in the Public or Confidential Remarks fields, provided it meets the following guidelines:


· The remarks specifically identify the intended use of the credits, incentives, or concessions.
· The remarks do not include a dollar amount or percentage.
· The credits, incentives, or concessions are not offered for payment, directly or indirectly, of buyer broker compensation.
· The remarks are otherwise compliant with all MLS Rules.
· For additional information, contact the listing agent.


How This Helps You
This change is designed to support more transparent communication with agents and buyers, while still ensuring compliance with MLS policies and the spirit of cooperation. By clearly describing how a seller is willing to assist a buyer—without referencing compensation—you can:
• Highlight value-added opportunities in a competitive market
• Better manage buyer expectations

Full MLS Rule Verbiage (changes in red)
MLS Rule Section 12.5.1 Public Remarks Restrictions and Requirements
a. Information in the public remarks shall only relate to the marketing, description, and condition of the property.
b. Advertising of financing terms in public remarks is prohibited.
c. No contact information is permitted, including names, phone or fax numbers, email addresses, or branded website addresses (including branded virtual tours and branded transaction tracking URLs).
d. No showing instructions are permitted, including references to lockbox, alarm, gate, or other security codes.
e. No information directed toward real estate agents or brokers may be shown in public remarks.
f. Listing Content and Fair Housing Laws. All listing information, including all remarks, submitted to the MLS must be in compliance with fair housing laws. The MLS monitors listing content and employs a process for identifying potential violations of fair housing laws. Should potential fair housing law violations be identified, Participants and Subscribers will be advised to immediately remove or correct such potential violations. Failure to remove or correct may subject Participants and Subscribers to discipline and/or subject the listing to immediate removal from display.
g. Seller’s concession or credit information and comments are prohibited.
Seller credits, incentives, or concessions to a buyer are permitted in the Public or Confidential Remarks fields, provided that:
• The remarks specifically identify the intended use of the credits, incentives, or concessions.
• The remarks do not include a dollar amount or percentage.
• The credits, incentives, or concessions are not offered for payment, directly or indirectly, of buyer broker compensation.
• The remarks are otherwise compliant with all MLS Rules.
• For additional information, contact the listing agent.
h. Any compensation or commission information is prohibited.
i. No occupancy information is permitted (for example, whether the property is owner-occupied, tenant-occupied, or vacant). However, a statement that the property shall be delivered vacant is not a violation.

MLS Rule Section 12.5.2 Confidential Remarks Restrictions and Requirement
a. “For Comp Purposes Only” must appear in the first line of confidential remarks when a listing is entered for that purpose.
b. References to codes, burglar alarms, security systems, gate codes, assigned parking space numbers, or combo lockbox codes may only be placed in confidential remarks only with seller’s written permission.
c. Caution: Title or escrow information may be entered in confidential remarks; however, participants/subscribers should note that any verbiage which implies a requirement to use a specific title company or escrow service may be a violation of RESPA. You are advised to seek legal counsel for specific advice when using such verbiage.
d. Except for reciprocal listings, no reference may be made to licensees who are not participants or subscribers.
e. If a seller(s)/landlord(s) has directed that offers are not to be presented for any length of time, seller’s direction authorizing such arrangement shall be in writing, and listing broker shall provide clear and accurate notice of the date/time of presentation of offers as set forth in the written instruction to Participants and Subscribers in the confidential remarks of the MLS notwithstanding seller’s right to accept offers at any time.
f. Seller’s concession or credit information and comments are prohibited.
Seller credits, incentives, or concessions to a buyer are permitted in the Public or Confidential Remarks fields, provided that:
• The remarks specifically identify the intended use of the credits, incentives, or concessions.
• The remarks do not include a dollar amount or percentage.
• The credits, incentives, or concessions are not offered for payment, directly or indirectly, of buyer broker compensation.
• The remarks are otherwise compliant with all MLS Rules.
• For additional information, contact the listing agent.

g. Any compensation or commission information is prohibited.

 

We want to inform you about a new feature now available in Cloud CMA—iBuyer Connect—designed to give agents additional tools and flexibility during the listing process.

What is iBuyer Connect?
iBuyer Connect is an optional tool within Cloud CMA that allows agents to request cash offers from iBuyers on behalf of their clients. This can be a helpful option during listing presentations, offering clients more choices and potentially faster transactions. 

Key Points to Know:

  • Agent Control: No listing or personal information is ever shared with an iBuyer (e.g., Opendoor) unless you, the agent, initiate the request.
  • No Automatic Sharing: Information is only shared on a one-time basis for each request, and only at your direction.
  • Optional Participation: While Associations/MLSs cannot disable this feature, agents can opt out if they prefer not to use or receive emails about it.

How to Unsubscribe:

If you do not wish to receive iBuyer-related emails from Cloud CMA, you can:

  • Click “Unsubscribe” at the bottom of the email, or
  • Visit: https://cloudcma.com/unsubscribe/ibuyer_reminder_email (must be logged in)

For more details and a full FAQ, visit: https://cloudagentsuite.com/ibuyerconnect

Inventory, units sold and pricing information for all East Bay real estate markets are available online by clicking: 

https://bayeast.org/community-info/community-info/ and clicking on the city of interest.

Recent Posts

  • ❉ June 2025 Market Statistics Available Now
  • ❉ 2025 Membership Survey
  • ❉ Bay East Closed – Independence Day – July 4
  • ❉ MLS Rule Update – Effective 6/23/2025, Seller Credits & Concessions Now Permitted in Remarks
  • ❉ New Cloud CMA Feature: iBuyer Connect Now Available

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