MLS Tools & Benefits

Members rely on fast and easy access to MLS information to grow their business. Paragon, Black Knight’s comprehensive, leading-edge MLS solution, is so easy to use that members and their clients can instantly benefit from its advanced features.

• Compatible with the industry’s most popular browsers
• Accessible from both PC and MAC
• Multi-tasking capabilities within the system
• Client Connect enables agents to collaborate directly with their clients
• Wizards for contacts, CMAs, and user preferences
• Agent/client hit counts which reflect listing activity
• Easy-to-use dashboard widgets
• Data entry autocomplete
• Intuitive navigation and workflow

Register for a webinar

The innovative NORCAL MLS Alliance project involving seven leading Northern California MLSs launched on January 20, 2021. MLS Reciprocal Access expanded, enabling you to access listing information for Bay East, BAREIS, bridgeMLS, Contra Costa, MetroList, MLSListings, and San Francisco, all within the Paragon MLS system.

Project highlights:

• Single Point of Entry: Listings entered in Paragon MLS will be displayed automatically in each MLS named above.
• Single Search Point:  Search listing data throughout the 22 counties covered by these MLSs, all within Paragon MLS.
• Create CMAs, Auto Email, and Save Searches for clients, including the expanded data using Paragon MLS System.

We also have Single Sign On (SSO) access to MLS down South and Boise Idaho MLS; these are “READ ONLY” access.

• CRMLS
• San Diego MLS
• IMLS (Boise, Idaho)

How do I access:

• Login to Paragon
• Click on the MLS Names in the center of the homepage
• or under the “Resources” tab on the top menu

Where do I call for support: Call Bay East MLS Support at 925.730.7100 M-F 8am to 5pm.

REALTORS® Property Resource (RPR®): RPR^® is the nation’s largest property database built exclusively for REALTORS^®.

As one of the most innovative benefits included in your NAR membership, RPR^® delivers on-the-go access to hundreds of data sets from public records and listing data, in addition to demographics, psychographics, neighborhood and school information, and unbeatable reports.

• On/off-market listings, sales, valuations, assessment, foreclosure, tax, mortgage, transaction history, FEMA flood maps, and more.
• School and neighborhood data and reports.
• Exclusive Realtors Valuation Model^® (RVM^®), home value refinement, and CMA tools.
• Customizable and branded RPR^® reports.
• On-the-go access with RPR^® Mobile™.

For more information and to register for a webinar, please visit the RPR®/Bay East website.

CRS Tax Data – offering powerful features, intuitive tools, browser compatibility and mobile device optimization for users to easily find the information they need – anytime, anywhere.

• Access to robust property tax data directly from Paragon
• One-click access to helpful documents and tax maps
• The ability to create a new listing in Paragon MLS using existing public record and tax data from CRS Data
• Single-sign-on access from Paragon to CRS Data
• One-click access to Paragon Detail Report from a matching CRS Data public record

How do I access: Login to Paragon, Click on the Tax Tab

List of all Training Videos

Realtor.com® Professional Search leverages and shares the innovative technology and search experience of realtor.com® while delivering a best-in-class professional search experience.

Using Professional Search, agents can now perform a property search nationwide. Agents are granted unfettered access to active listing data, including community and demographic information, school reports, search and activity trends and much more.
Where does the data come from? Data is fed live from over 850 MLSs across the US.

How do I access:

• Log onto Paragon
• Click on Realtor.com PRO or click on Realtor.com Professional under the Resources tab

Training Videos

How to Create Your Profile

HomesOpenToday – A public site to search Open Houses.

How does Open House information get added to this site? When you add an open house to your listing in Paragon, it will automatically transfer to HomesOpenToday’s website.

I need help adding an Open House: Call Bay East MLS Support at 925.730.7100 Monday-Friday 8 a.m. to 5 p.m.

Go to Homes Open Today
How do I add an Open House to my Listing

New Home Source Professional is a large collection of new home listings available. Think of it as an MLS for new home developers. New home listings are delivered by the builders daily which ensures the New Home Source database remains accurate and current. Paragon users can access new home data directly in one central place with New Home Source Professional. In addition to property and location details, you will have access to:

• Contact information for builders
• Weekly updates on new inventory and incentives
• Floor plans
• Exclusive promotions
• Local builder events
• School, Community information and more

How do I access: Login to Paragon  and access under the Resources tab

Register for a webinar

Homesnap is the industry’s national search portal, giving agents and their client’s real-time access to the most accurate MLS information available.

Members will have immediate mobile access to your Paragon contacts, saved searches, and listing carts. You can also maintain your on-market listings directly from the Homesnap Pro/House Finder by Homesnap App.

Homesnap Showings is the modern showing appointments tool for the modern agents. It is built-in to your Homesnap Pro account at no extra cost. Showing agents can see the icon on the Agent Report to schedule showings on your listing with a few clicks.

Learn how to set it up
How to build the itinerary

Read the FAQ for more information

MLSs Covered: Agents detail listing information for Paragon MLS, MLSListings, Metrolist, & SFAR.

Each Friday at 10am the Homesnap Training Team will bring to you a 15-minute session that will go over one feature of our powerful Homesnap App! Register and view the list of topics here.

Register for a Webinar

Watch Recorded Webinars

Download the Homesnap Pro/House Finder by Homesnap App for Apple & Android

HomeSpotter is a beautiful mobile real estate search with built-in chat that makes collaboration fast, easy, and fun.

Search accurate and up to date listings direct from the MLS, including active, contingent, pending, sold, expired, and withdrawn statuses.

Access private agent only information about listings including agent remarks, showing and listing agent information.

Share an agent-branded version of the HomeSpotter app with your clients and use the app as your centralized location for all your agent/client messaging and collaboration needs.

MLSs Covered: Agents detail listing information for Paragon MLS, MLSListings, San Francisco MLS, BAREIS & Metrolist.

Training Videos

To get started, search for HomeSpotter in the iTunes or Google Play store and Sign in with your Bay East MLS credentials.

RPR® Mobile™ is a property research app exclusively for REALTORS®. Easily search properties, create and send branded reports, and view local market statistics, anytime, anyplace. For more information visit the RPR®/Bay East website.

zipForm® Mobile keeps transactions readily accessible, no matter where the day takes you. From a mobile device, you can create transactions, import listing data, send e-signatures, and much more.

To begin using zipForm® Mobile:

• 1. Log in to car.org on a mobile device and tap on Access Lone Wolf Transactions – zipForm® Edition to launch zipForm® Mobile.
• 2. Choose “C.A.R. Credentials” from the drop-down menu
• 3. Enter your username and password used for www.car.org website
• 4. Click “Login”

More Information
Training & Webinars

myTheo mobile app provides MLS data. It enables direct email/in-app chat communications synchronized across all devices. Manage Broker Tour information, monitored and customized anytime, anywhere.

10% discount using code “EastBayBasic” on Basic subscription

20% discount using code “EastBayPro” on Pro subscription

During the sign-up process, there is a field for “enter discount code” just below the spots where the credit card details are added. Members can add the code, apply it, and see their discount before checking out.

To sign up and more information

Agents can download the realtor.com® app for professionals for iOS or Android devices in the app stores. Once you login to the app, you will get notified of new leads and be able to track existing leads, manage communication with the leads and contacts, and track your communication history in a convenient timeline view within the pro app.  Best of all, all of your data will sync between your desktop, mobile web and the native pro app.

Cloud CMA gives you the power to quickly, and easily, develop powerful Comparative Market Analysis packages to present clients. With a newly updated look and a variety of pages that can be added, you can be sure that you can always create the perfect package for any client. Cloud CMA helps you raise the bar into the clouds.

How do I access: Login to Paragon, Click on Resources Tab

Training Videos

Collaboration Center offers a secure branded portal for clients to interact with listings from a saved search. Clients are able to tag listings as “Favorite”, “Possible” or “Rejected”; modify the search criteria, and send and receive comments to or from their agent. Help your clients find their perfect home with Collaboration Center. This password-protected real estate portal lets your home buying clients interact with listings from a saved search based upon their desired criteria. Collaboration Center is integrated into Paragon which ensures listing information is accurate and current.
Here are some new features of the Collaboration Center:

• Modern Look and Feel
• Responsive, Mobile-First Design
• Competitive Features – comparable with the most popular Portals
• Multiple Views – Thumbnail, Tile, Map View and Detail View.
• Robust Detail View – featuring integrated content and functions to keep Clients engaged!
• Social Media Integration
• Simplified, Consumer Friendly Search
• User Guide

Watch this short video on how to set up the Collaboration Center.

Login to Paragon

DataMaster’s revolutionary software helps real estate appraisers save both time and money by completing real estate appraisal forms quickly and easily — without mistakes. It saves appraisers more than 60 minutes per report by importing data from the MLS and public records directly into its form software.

As a Bay East member, you’ll get 10% discount when signing up.

Learn more about DataMaster.

What is Glide Disclosures?
Glide offers a disclosure form filling and PEAD form widget solution.

As a Bay East member, you get additional benefits such as

• A button on the listing page to complete PEADs through a guided wizard
• Access to the local form for Alameda and Contra Costa
• An in-app MLS data import that automatically pulls transaction data and pre-fills forms

To take advantage of these new tools, review these resources:

1. Register for a free Glide webinar to get trained

How do I access:

• Create your no-cost account on glide.com
• After that, you can access Glide under the Resources tab within Paragon

Download Mobile App for iOS users from your App Store

HomeLight Listing Management (formerly known as Disclosures.io) enables users to quickly and easily create clean professional disclosure packages, eliminating the hassle of preparing listing documents and simplifying the entire document management and tracking process–all from a single dashboard.
HomeLight Listing Management BASIC is a member benefit.

• Unlimited space (no fee for storage)
• Create and share Property Info Packets
• Receive offers
• Powerful PDF manipulation tools
• Docusign integration
• PDF quick search
• iOS App

MLS Participants & Subscribers can opt-in and upgrade to a Pro Account at any time.

• Video tutorials and chat support
• 1-on-1 customer support
• Custom branding
• Custom document templates
• Group messaging to clients
• Custom dashboard for your sellers
• Track the diligence activity on every buyer party
• Offers dashboard and CSV export
• Additional iOS app functionality

How do I access: Login to Paragon, Click on Resources Tab
Is there an App for it: Yes but only on the Apple App Store for iOS devices

Register for a webinar

The simple, integrated CRM tool for sales professionals.

Client management has never been easier. With LionDesk’s wealth of features, you’ll never let another lead slip through the cracks.

LionDesk is an end-to-end solution for collecting, routing, and following up on leads. It ingests leads from a wide variety of sources, including Zillow, Facebook, Realtor.com, and more. It generates automated drip campaigns to help keep you in front of your clients. It automates your calendars and tasks. It helps you manage your contacts. It even allows for video email.

How do I access: Login to Paragon, Click on Resources Tab

Register for a webinar

ListTrac is a tool that provides you information about how your listings are performing in the MLS, IDX sites, and real estate portals.  It provides you with statistics on how often your listings are viewed, shared on social media, generated leads, and other information. You can receive a weekly email newsletter summarizing the performance of your listings for the previous week, and also have access to an online dashboard where you can get current listing metrics. Using the online dashboard, you can activate a Sellers Report that shows your client how their listing is performing online.

Why are you doing this?

We wanted to provide brokers with a tool to better understand their listings’ activity online. ListTrac provides you with several tools including:

• An understanding of the activity (or lack of activity) on your listings compared to similar listings. This information can be used to determine if you may need to discuss price changes or other updates to the property.
• A way to better understand the impact of price changes or other updates to the listing’s online activity.
• The ability to provide feedback to your clients on how their listing is performing online, including a Sellers Report that you can choose to send to the seller.
• Reporting that lets you see the value received from the MLS system, IDX sites, and real estate portals.
• A summary of how often your listings are being viewed, shared, and saved.
• The ability to see how many email leads you receive from different online sources.

Watch this video to learn more.

RateMyAgent is an agent review and marketing platform that allows you to generate, share, promote, and syndicate client reviews on listings. Unlike other review platforms, all client reviews of agents are verified and linked to a transaction, and in turn, trusted by consumers. New potential leads will see how you perform when you’re doing what you do best.

RateMyAgent technology offers:

• Comprehensive, branded and visually appealing profile dashboard
• Client review request functionality by agent invitation
• Listing review pages – each with unique web page/URLs for maximum searchability
• A Social Media Manager to efficiently share reviews to all social mediums
• The ability to aggregate positive reviews from other social and online platforms
• A Review Widget that allows for sharing reviews to your website
• Ability to create online display ads with your reviews and target them to a specific audience through the Google Display Network, Facebook Ads and Instagram Ads
• Ability to collect Google Reviews through the RateMyAgent platform at the same time as collecting RateMyAgent reviews (new product)

Why should I use RateMyAgent?
RateMyAgent is for agents. Helps you build your SEO and your online reputation. Make it easy for potential clients to contact you, and we do not put barriers in front of your contact information, or charge for leads.

Unlike some other sites, RateMyAgent reviews are not stuck on our platform, expecting users to come and find them. RateMyAgent builds your profile and SEO, but the marketing platform does so much more. You can:

• Capture positive ratings from past clients and promote them to future clients through your websites and social media (Facebook, Twitter, and LinkedIn) accounts.
• When submitting a RateMyAgent review, consumers can also post a Google Review for you at the same time.
• Have your branding automatically appear on the review, along with the sold date, sold price and the address of the property.
• Copy reviews from other online rating sites (i.e., Yelp, Google, etc.) and paste them into your RateMyAgent account and in turn, make them a verified and trusted review
• Improve Google rankings and Search Engine Optimization (SEO) based on the ratings and reviews you generate.
• Turn ratings and reviews into Google ads by selecting your spend and zip code.

So how does RateMyAgent help?
RateMyAgent provides a platform where property buyers and sellers can review the agents and brokerages they’ve worked with and rate them so that other sellers in the market can make better-informed decisions when choosing the right agent for them, based on recent reviews.

How do members access: Login to Paragon, Click on the Resources tab.

Register for a webinar on RateMyAgent’s Training Center which includes training videos and daily webinars.

Bay East members are now eligible for a 15% off on paid subscriptions. This discount is automatically applied to members at checkout.

RatePlug displays valuable, interactive mortgage payment and product information from your lending partners on property reports you send through the MLS system. Your buyers can use this information to become better educated on financing options and home affordability.

How do I access: 2 ways to access it

• Login to Paragon, Click on Recourses Tab
• Bring up a listing display, click on “Reports” Click on “Details folder and Select “Rate Plug”

RatePlug Q&A
More Information

The number of new renters in the US is increasing each day, and RentSpree is on the forefront of that wave. RentSpree’s purpose is to pioneer a new rental process that empowers all renters, landlords, and agents to interact the right way.

RentSpree provides an award-winning software known in all 50 states for its universal tenant screening process, renter management, partnership program, and rental screening API that enables any platform to incorporate an automated screening process in as little as one week.

You may choose to opt in to use this tool or not when inputting your Lease Rental listing into Paragon. RentSpree’s application package carries no cost aside from an application fee which applicants pay directly.

Screening a tenant has never been easier with RentSpree’s ApplyLink.

Your professionally designed listing page by Rentspree is at no cost to you.

For more information visit RentSpree’s website or watch this short video.

TopHap – Data-driven real estate research and market intelligence platform utilizes machine learning and AI to visualize residential real estate market trends, conditions, and neighborhood characteristics. 20% Discount for Bay East members, visit TopHap’s website to see an overview of this tool and get more information.

TopHap Features:

• Visual Market Analytics
• Property Insights
• Lot Analytics
• Statwide Property Search
• Off-market Research
• TopHap CMA+
• After Repair Value (ARV) Calvulator
• Permits
• Branded Portal

Visit: https://www.tophap.com/bayeast

Listing syndication is a method of advertising whereby Broker Must Opt-In to send firm listing information to a wide variety of websites, mobile apps, and print publications to reach diverse consumers searching for properties to buy.

ListHub allows brokers to have control of their internet marketing by sending their office listings to real estate search websites. Bay East has arranged for brokers to have the ability to opt-in for posting their listings. All you have to do is register.

• Go to ListHub
• Click “Create Account.”
• Follow the on-screen instructions
• When your account is created, click “Channels” and select from the channels available.
• CAUTION: We recommend that you do not use the “select all” button until you have reviewed the list of all Primary and Secondary channels it will go to.
• Find your listings online within 72 hours!

How do I access: Login to Paragon, Click on Resources Tab

Training Videos
Webinar Registration
ListHub Support Center and FAQs

StreetURLS is a free service for members which automatically creates a listing page available for public viewing within an hour of putting your listing on the MLS!
Benefits of StreetURLS:

• FREE service for members
• Website automatically created within an hour of adding to MLS
• No coding, listing entry, setup needed
• Built, maintained and supported by the association

Every listing gets 3 unique addresses:

• http://mls#.streeturls.com
• http://streeturls.com/mls#
• http://1234.WhatEverStreet.city.ca.streeturls.com

Go to StreetURLS

RealEZPhotoFix is brought to you by VirtualTourCafe

Members can order through the easy to use RealEZPhotoFix.com  website with a special member-only discount to take advantage of the automated real estate virtual marketing tools designed to help agents market and sell listings in an ever-changing virtual environment.

• Virtual staging
• Photo enhancement
• Object removal
• Floor plans

10% Discount Off All Orders Placed on RealEZPhotoFix.com by members.

Offer valid only when ordered directly on RealEZPhotoFix.com and when using the promo code (RealEZ10) while placing order.

Offer not valid on phone or email orders.

Contact: Tim Denbo (877) 744-8285 or (925) 609-8383

RealScout’s award-winning listing alert platform, industry-first computer-vision powered home search, and revolutionary buyer data driven listings tools are just the beginning. Product highlights include:

• Branded home search portal with accurate MLS data
• Homebuyer activity intelligence dashboard
• Team functionality with lead-sharing
• Customized property alerts catering to specific wants and needs

Within RealScout, you can search listings in these counties: Alameda, Contra Costa, San Francisco, Marin, Mendocino, Napa, Solano, Sonoma, Monterey, San Benito, San Mateo, Santa Clara and Santa Cruz.

For more information, go to https://www.realscout.com/ to start a 14-Day free trial. As a Bay East MLS subscriber, you’re eligible for discounted monthly fee of only $35 to access the RealScout features.

BoxBrownie offers a wide range of services to real estate agents. BoxBrownie offers a no subscription, pay as you go service, with edits returned within 24 hours.

• Image Enhancement
• Virtual Staging
• 360 Virtual Tours
• Item Removal
• Renders
• Floor Plan Redraws
• Day to Dusk and more

Bay East Members get a $40 credit, plus three free image enhancement edits, and a free twilight conversion.

Offer valid only when ordered directly on http://boxbrownie.com?ts=bear and when using the promo code (BAYEASTAR) while placing order.

Contact: hello@boxbrownie.com or 213-337-8681

Lone Wolf Transactions – zipForm® Edition automates the forms process and allows you to create, edit, and complete the forms required for any real estate transaction.
For regularly scheduled zipForm® webinars – zipForm® Webinar Training Resources

Go to zipForm® Edition

Security and Authentication – Both zipLogix™ Digital Ink® 2.0 and DocuSign® are widely used for electronic signature platforms.

• Digital signatures or digital certificates to provide greater security and authentication.
• User authentication is leveraged by email, access (pin) code, and third party identity check.
• Both make available an “audit trail” that includes detailed, computer generated event information(date/time stamped, XML format) regarding all of the events that occurred in the signing transaction.

Need to know more about electronic signatures and which forms are not permitted? Get additional resources from C.A.R. attorneys.

Learn more

Register for a webinar

Forms Advisor™ is an online software program that identifies which C.A.R. Standard Forms you need for your transaction. In addition, this rules-based tool creates the transaction in Lone Wolf Transactions – zipForm® Edition with the recommended forms, reducing the time spent on creating a transaction. Forms Advisor™ includes C.A.R. Forms Tutor®, which provides a choice of audio or text instructions for completing the forms, including a legal Q&A component. These zipForm® Edition features offer users a total solution for forms training and correct form usage instruction. Both Forms Advisor™ and Forms Tutor® are FREE C.A.R. member benefits.

Using Forms Advisor™ is easy. The user enters the transaction information into Forms Advisor™, such as the type of transaction (residential, multi-unit, probate, etc.), which party the agent represents, and other transaction-specific information. Forms Advisor™ directs the user to the relevant forms for that specific transaction. The process is fast and simple to use.

Forms Advisor™ is a great risk management tool for REALTORS® as it offers the user direction, instruction and legal information specific to a transaction. Forms Advisor™ integrates seamlessly with zipForm® Edition and is also accessible via zipForm® Standard and at www.car.org. To access, click the link below.

Go to Forms Advisor®

Forms Tutor® is the free advanced electronic training tool from C.A.R. that has been completely redesigned to make it easier than ever to help REALTORS® better understand the forms they’re using to complete their transactions. This helpful member benefit is a live, interactive guide that is accessible from inside the zipForm® Plus platform and on car.org to provide REALTORS® with the help they need while working on the forms.

Have a question about a specific form? Forms Tutor® explains the most highly utilized standard forms clause-by-clause, with audio and text instructions for superior ease of learning. To launch Forms Tutor® look for it inside the help button in zipForm® Plus and then click the icons placed throughout the forms to gain immediate insight about that form’s function.

Go to Forms Tutor®

What is Glide Disclosures?
Glide offers a disclosure form filling and PEAD form widget solution.

As a Bay East member, you get additional benefits such as

• A button on the listing page to complete PEADs through a guided wizard
• Access to the local form for Alameda and Contra Costa
• An in-app MLS data import that automatically pulls transaction data and pre-fills forms

To take advantage of these new tools, review these resources:

1. Register for a free Glide webinar to get trained

How do I access:

• Create your no-cost account on glide.com
• After that, you can access Glide under the Resources tab within Paragon

Download Mobile App for iOS users from your App Store

Electronic versions the MLS input forms that are provided as a courtesy by the BayEast Association of REALTORS®, the Contra Costa Association of REALTORS®, and bridgeMLS.

Forms included:

• Residential Input Form
• Residential Income Input Form
• Mobile Home Input Form
• Lots & Lands Input Form
• Lease Rental Input Form
• Commercial Business Opportunity Input Form
• Commercial Industrial For Lease Input Form
• Commercial Industrial For Sale Input Form
• Commercial Lots & Land Input Form
• Commercial Residential Income Multi-Unit 5+ Input Form

Go to Listing Input Forms

Transaction Tips & Training – Training calendar and quick access to resources and tips to master each stage of the transaction when you need it.

Access Tips

TREX Investor Property Management Software – Whether you’re a Landlord or a Property Manager – We are the easiest to use Property Management Software. Period! Manage your finances and collect your rent online! For more information click on the link below.

Go to TREX Global Investor

Bay East Housing Market Reports include information about the supply of homes for sale, sales prices and sales activity for local real estate markets in the East Bay. Bay East releases these reports around the fifth business day of the month. Access these reports by going to the Community Info page and click on the city you are interested in.

Go to Housing Reports

rDesk Community Reports provide a rich assortment of reports for any community of interest. Information includes data on housing, people, economy, schools, environment, and quality of life. Access rDesk from the Resources menu in Paragon.

How do I access: Login to Paragon and access under the Resources tab