Why Use a REALTOR®?
Navigating the real estate market can be daunting, but the right professional can simplify the process and provide invaluable support. Choosing a REALTOR® ensures you have an expert by your side who understands the complexities of buying or selling property.
REALTORS® stand out for their extensive training, strict ethical standards, and unwavering commitment to their clients. This page highlights why their expertise and dedication make them an essential partner in achieving your real estate goals.
Who’s Who in Real Estate? Understanding the Roles
Real Estate Agent
An agent is a licensed professional who helps individuals buy, sell, or rent property. In California, becoming an agent requires:
- 135 hours of pre-licensing education
- Passing a licensing exam
- Background checks and licensure by the CA Department of Real Estate
Real Estate Broker
Brokers hold advanced licenses and can manage their own brokerage or supervise agents. They have more training and responsibilities that include:
- Supervision of Agents: Manage and oversee agents.
- Running a Brokerage: Lead and manage a real estate firm.
- Transaction Oversight: Handle negotiations and contracts.
REALTOR®
A REALTOR® is a real estate professional who is a member of the National Association of REALTORS® (NAR).
REALTORS® promise to:
- Commit to a strict Code of Ethics
- Maintain the highest standards of professionalism
- Include brokers, agents, property managers, and more
Not all real estate agents are REALTORS®. Choosing a REALTOR® ensures you’re working with someone committed to the highest industry standards.
Why REALTORS® Are Different
A REALTOR® is a member of the National Association of REALTORS® (NAR). REALTORS® stand out for their commitment to the NAR Code of Ethics and advocating for their clients during and even after a transaction.
Ethical
Standards
REALTORS® pledge to prioritize clients’ needs, conduct business with honesty, and uphold fairness in every transaction.
MARKET
EXPERTISE
REALTORS® understand their communities and the latest market trends to help you make informed decisions.
Advocacy for Your Interests
A REALTOR® is your advocate during every step of buying or selling a home.
Network and Resources
REALTORS® have access to an extensive network of industry professionals, including home inspectors, lenders, and insurance agents who will all be part of your real estate team.
REALTORS® help Buyers and Sellers
Buyers
⇒ Access to exclusive property listings and market insights.
⇒ Guidance on making purchase offers, inspections, and the closing processes.
⇒ Negotiation to help you succeed.
Sellers
⇒ Advice on pricing your property using detailed market analysis.
⇒ Marketing strategies to attract buyers.
⇒ Navigation through purchase offers, contracts, and the closing process.
Why Settle for Less? Choose a REALTOR®
Buying, selling, or investing in real estate is one of life’s most significant decisions, and having the right professional by your side makes all the difference.
A REALTOR® offers expert guidance, tailored advice, and unwavering advocacy to help you achieve your goals with confidence.
With their market expertise, ethical standards, and commitment to your success, a REALTOR® ensures your experience is smooth, transparent, and rewarding. Don’t settle for less—choose a REALTOR® and get the professional support you need when buying or selling a home