2024 Annual Report
Together, we’ve achieved so much
this year, but our journey is far from
over. In 2024, we embraced growth,
innovation, and collaboration. Now,
we’re sharing the highlights that are
shaping the future of our community.
Let’s celebrate our collective wins and
gear up for even greater impact.
Join us as we look ahead—stronger
together.
Letter from the President
Wow, 2024 was truly one for the books! When I stepped into the role of
President, I could not have anticipated the whirlwind our industry would face.
From the NAR settlement and leadership transitions to evolving forms,
Department of Justice actions, and beyond, this past year brought
unprecedented challenges.
Through it all, Bay East remained a guiding force for our members. I chose
United Together as our theme for 2024, and it proved more relevant than ever.
Bay East served as a beacon for our members, amplifying the REALTOR® voice in media and public discourse.
Innovation was also at the forefront of our work. We launched the Brand Ambassador Program to strengthen member engagement and promote the value of Bay East’s offerings. Our Member Outreach and Leadership Development initiatives flourished, with visits to brokerages providing direct support and clarity on industry shifts. We also focused on cultivating future leaders, encouraging members to step into committee, workgroup, and task
force roles.
As I reflect on this year, I am deeply grateful. To the exceptional Bay East staff—your dedication and efficiency make this association thrive. To our Bay East members—your support, engagement, and resilience inspire me. And to my family, who has stood by me through years of service to this profession, I am forever grateful.
Thank you for allowing me to serve as your 2024 President. It has been an honor and a privilege.
Warmest and sincere regards,
Barbara Clemons, 2024 President, Bay
East Association of REALTORS®
NAR Lawsuit
During 2024, the Sitzer-Burnett lawsuit settlement reshaped the real estate industry, driving significant changes in business practices, MLS policies, and consumer expectations. As members adapted, Bay East took swift action to keep
REALTORS® informed, advocate for their interests, and provide essential resources to navigate this evolving landscape.
MLS
Bay East took proactive steps to ensure our MLS remained a tool for our members. We focused on transparency,
efficiency, and education to help REALTORS® navigate these changes with confidence.
Education
To support our members, Bay East hosted multiple educational sessions on the NAR settlement, including
town halls, legal updates, and specialized classes on Forms and the Buyer Broker Agreement.
Media
When local and regional media sought to understand the settlement’s impact on home buying and selling, Bay East leaders and staff served as the voice for real estate. We clarified how the settlement would—and would not—change
real estate transactions while reinforcing the ongoing value that real estate professionals provide to buyers and sellers.
Broker Outreach
Bay East recognized the vital role brokers play in guiding agents through industry shifts. To provide direct support, real-time updates, and expert insights, we launched the Broker Engagement Program—an initiative designed to
educate, engage, and empower our broker community. real estate transactions while reinforcing the ongoing value that real estate professionals provide to buyers and sellers.
Through this program, we hosted a series of high-impact broker meetings focused on legal changes, MLS updates, and best practices for brokerage leadership. The program also offered a suite of resources to ensure brokers have
the tools and information necessary for success. Key components included:
Legal Resources
Bay East provided essential legal resources to stay informed on the latest real estate laws, Fair Housing regulations, and risk management strategies. We hosted events featuring expert speakers, including real estate attorneys, DRE officials, and industry leaders.
Trainings
We brought brokers and industry leaders together to discuss the impact of MLS changes and the NAR lawsuit. These events empowered brokers to educate their agents on effectively communicating their value to clients in a post-settlement market.
Networking
Throughout the year, Bay East provided numerous networking opportunities, enabling brokers to build relationships and exchange valuable insights. These events fostered collaboration, professional growth, and industry connections, strengthening the real estate community
Building Connections Through Events
Bay East continued to support members by offering specialized classes, professional development events, and networking opportunities designed to enhance their visibility and success.
Jumpstart
This high-energy event was designed to help Bay East members sharpen their skills, grow their business, and expand their network. Hosted by Bay East and the Platinum Affiliates, this event featured sessions covering essential real estate topics, marketing strategies, and industry trends.
Innovation
Innovation was a dynamic event designed to introduce members to tools, technology, and strategies shaping the industry. This event brought together top experts and innovators to explore cutting-edge trends that can help members stay ahead in an evolving market.
Navigation
Navigation was an event designed to help members successfully navigate the everchanging real estate landscape. New agents seeking guidance or a seasoned professional adapting to industry shifts, this event provided valuable tools to keep members business moving forward.
