Using the REALTOR® Trademark

The following information will help you use this powerful branding resource and remain in compliance:

• Understand the correct ways to use the term REALTOR® with your name and on business cards. Info
• Understand the correct ways to use the term REALTOR® with your firm name and on promotional items. Info
• Understand the correct ways to use the term REALTOR® with the Internet. Info
• Download the Membership Marks Manual.
• The “On Your Mark” brochure that covers tips and printing guidelines is available for purchase at the NAR store.
• View the Make our Marks Remarkable video and Why NAR Protects the REALTOR® Trademark video along with additional resources dealing with the REALTOR® mark.
• NAR celebrated the 100th Anniversary of the REALTOR® marks in 2016! In order to ensure the REALTOR® marks are protected for another 100 years, it’s important that the REALTOR® marks are used only in accordance with NAR’s trademark rules. This video reviews important rules for associations to be aware of so they and their members are using the REALTOR® marks properly.
• Test Your Knowledge of the REALTOR® Trademarks
• For questions regarding the REALTOR® Trademark, please email professionalstandards@bayeast.org