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MLS Clear Cooperation Policy

In November 2019, the NAR Board of Directors adopted the Clear Cooperation Policy in response to concerns about the use of pocket listings, and other tactics to keep properties off the MLS to the disadvantage of homebuyers and sellers.

Please watch the NAR's Window to the Law: Understanding the MLS Clear Cooperation Policy

VIDEO

MLS Statement 8.0

Clear Cooperation also known as MLS Statement 8.0 reads:

Within one (1) business day of marketing a property to the public, the listing broker must submit the listing to the MLS for cooperation with other MLS participants. Public marketing includes, but is not limited to, flyers displayed in windows, yard signs, digital marketing on public-facing websites, brokerage website displays (including IDX and VOW), digital communications marketing (email blasts), multi-brokerage listing sharing networks, and applications available to the general public.

What is the meaning of “business day?”

A business day means a day that is not a Saturday, Sunday or a Federal or State recognized holiday.

What is the effective date?

May 1, 2020

What is considered public marketing?

Public marketing includes, but is not limited to:

 

flyers in windows, yard signs, brokerage website displays (including IDX and VOW), public facing digital marketing (including social media posts), digital communication marketing, and multi-brokerage listing sharing networks.

 

 

FAQs

Why was this policy approved?

Brokers and MLSs from across the country asked NAR to consider a policy that will reinforce the consumer benefits of cooperation. The MLS creates an efficient marketplace and reinforces the pro-competitive, pro-consumer benefits that REALTORS® have long sought to support. After months of discussion and consideration within NAR’s MLS Technology and Emerging Issues Advisory Board, this proposal was brought forth for the industry to discuss and consider, then approved by NAR’s Board of Directors.

Who made the decision that this policy was needed?

NAR’s MLS Technology and Emerging Issues Advisory Board is made up of brokers and MLS executives from across the country. Two dozen volunteers review industry concerns from a wide range of business and regional viewpoints. Potential policy changes are discussed within the group to create a positive impact on the industry and to address broker needs within the marketplace. These proposals move on to the 130-person Multiple Listing Issues and Policies committee for consideration and approved by NAR’s 900-member board of directors.

Does Policy Statement 8.0 require listings to be included in an MLS’s IDX displays?

No. While listings that are displayed on the Internet must be submitted to the MLS and distributed to other MLS participants for cooperation, submitting a listing for cooperation within the MLS does not necessarily require that listing to be included in an MLS’s IDX display, if the seller has opted out of all Internet display. Per MLS rules, participants can work with their listing clients to determine an appropriate marketing plan, taking into account the client’s needs and full disclosure of the benefits to market exposure.

Does Policy Statement 8.0 prohibit office exclusives?

No. “Office exclusive” listings are an important option for sellers concerned about privacy and wide exposure of their property being for sale. In an office exclusive listing, direct promotion of the listing between the brokers and licensees affiliated with the listing brokerage, and one-to-one promotion between these licensees and their clients, is not considered public advertising.

Common examples include divorce situations and celebrity clients. It allows the listing broker to market a property among the brokers and licensees affiliated with the listing brokerage. If office exclusive listings are displayed or advertised to the general public, however, those listings must also be submitted to the MLS for cooperation.

Does Policy Statement 8.0 apply to non-active listings?

Yes. Policy Statement 8.0 applies to any listing that is or will be available for cooperation. Pursuant to Policy Statement 8.0, “coming soon” listings displayed or advertised to the public by a listing broker must be submitted to the MLS for cooperation with other participants. Members can add it under the Coming Soon section on the MLS ensuring flexibility in listing and marketing abilities, while still meeting the participant’s obligations for cooperation.

Does Policy Statement 8.0 require listings to be submitted to the MLS if they are advertised to a select group of brokers outside the listing broker’s office?

Yes. “Private listing networks” that include more brokers or licensees than those affiliated with the listing brokerage constitute public advertising or display pursuant to Policy Statement 8.0. Listings shared in multi-brokerage networks by participants must be submitted to the MLS for cooperation.

Does Policy Statement 8.0 require a broker to turn in every listing to the MLS within 24 hours of signing the listing?

No. Bay East MLS listing turn-in times is within 3 days. If a listing is taken and is not yet ready to be marketed/shown or entered into the MLS, you may submit the MLS Waiver (SELM form found in zipForm®) for longer timelines. If a listing is marketed to the public, however, Policy Statement 8.0’s 24-hour turn-in timeline goes into effect.

Does this policy affect commercial listings?

No, Residential real estate and commercial real estate are transacted with significant differences. This policy only affects residential real estate.

Do all REALTOR® Association MLSs have to adopt the policy?

Yes, it is a mandatory NAR policy.

Can a seller or the listing broker “Opt-Out”?

The policy does not include an “opt out.” Listing publicly marketed must be entered into the MLS within 1 business day.

Does this change the mandatory Submission Rule?

No. Once you have a fully ratified agreement.

1.Place the listing on the MLS within 3 days or

2.Submit the SELM waiver form to the MLS with 3 days.

In either cases if a listing is publicly marketed, you have 1 business day to file the property with the service.

What about Office Exclusives Listing?

Office exclusive listings are an important option for sellers concerned about privacy and wide exposure of their property being for sale.

Promoting listings within the “same broker” office/s and one-to-one promotion between the licensees (under the same broker) and their clients, is not considered public advertising.

However, if that listing is shown to other brokerages, agents or exhibit any other type of “public” marketing, the property will have to be listed within 1 business day on the MLS.

What about Coming Soon Listing?

Once entered as Coming Soon Listing in the MLS. You can advertise.

What is Bay East Coming Soon Policy?
  • Must have a listing agreement in place.
  • Must submit the Seller Exclude Listing form MLS.
  • Stays Under Coming for 30 days, If no action is taken by the Listing Agent, it automatically goes into CS-Cancelled.
  • Coming Soon listings can be re-listed.
  • A front exterior photo is required.
  • When switched to the status “New” D-MLS restart.
  • Does not syndicate anywhere.
Full List of NAR FAQs
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