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    About Bay East

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    Why Use A REALTOR®?

    Discover the value a REALTOR® brings to your real estate journey. From expert guidance to trusted advocacy, REALTORS® help you make informed decisions with confidence.

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    Events

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    • THE ANNUAL BUSINESS PLAN THAT ACTUALLY GETS EXECUTED - Jan 12
    • Bay East 2026 Inaugural - Feb 7
    • REALTOR® & Affiliate Wellness Program (RAW) - Meetings are the last Tuesday of each month

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Bay East Culture

Our Unique Identity

Our corporate culture is shaped by our mission, vision, and values, which define who we are and how we serve our members and the community. We believe in creating a supportive and inclusive environment where collaboration and innovation can thrive. Everything we do is driven by our commitment to excellence and making a positive impact.

We love to Delight

We promote compassion

We are transparent

We listen then we act

We value
results

What Drives Us Forward

At Bay East, everything we do is guided by our commitment to helping our members succeed as real estate professionals. We envision setting the industry standard in leadership, innovation, professionalism, and service, always striving to uplift and advance the real estate community.

Our core values serve as the foundation of our work. They inspire us to foster teamwork, uphold ethical standards, embrace forward-thinking ideas, celebrate diversity, and lead with purpose. Together, these principles drive our mission and fuel our vision for a thriving real estate industry.

our mission

The mission of the Bay East Association of REALTORS® is to advance members’ success as real estate professionals.

our vision

To create a community of real estate professionals, advocates, and leaders to shape the future. 

our values

Collaboration
Integrity
Vision
Inclusion
Leadership

Our Goals

At Bay East, our goals define our commitment to supporting and elevating our members. Through advocacy, empowerment, amplification, and leadership, we strive to create a thriving and inclusive real estate community.

ADVOCATE

Be the leading advocate for REALTORS®, real estate consumers and private property owners.

EMPOWER

Provide high-quality, business focused resources and networking.

AMPLIFY

Position Bay East members as the trusted voice of real estate with consumers, media and communities we serve.

LEAD

Build a thriving volunteer community that sustains participation, nurtures leadership, and sets the standard for excellence in real estate leadership. 

Who We Are

Our Staff, Board of Directors, and committees work together to serve our members and shape the future of real estate. Learn more about our team and leadership through the links below.

Bay East
Staff

Our dedicated staff provides exceptional support and resources to help our members succeed and ensure smooth operations across the organization.

Learn More

Board of Directors

The Board of Directors sets the strategic vision and goals for Bay East, guiding our mission and leading with integrity and purpose.

Learn More

Committees and Work Groups

These passionate volunteer groups collaborate on key initiatives and programs, driving innovation and shaping policies that benefit our members.

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Bay East Foundation

The Bay East Foundation supports the community through scholarships, charitable giving, and initiatives that make a positive impact.

Learn More
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Pleasanton, CA 94566

925 730 4060

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