After more than 37 years of dedicated and impactful service, Tricia Thomas is retiring as Chief Executive Officer of the Bay East Association of REALTORS® on December 31, 2026.
Tricia’s leadership has been instrumental in shaping the Bay East Association REALTORS® into the strong, forward-looking, culture-driven organization it is today. With clear vision, steady resolve, and an unwavering commitment to the REALTOR® profession and our members, she has guided the Association through significant growth and change—always with integrity, purpose, and excellence at the forefront.
Tricia is a nationally recognized leader in association management. She led efforts to identify and promote the latest real estate technology and was instrumental in creating the NORCAL MLS ALLICANCE. As an innovator, she supported new communication techniques to connect Bay East members with valuable services, events, and products. She actively supported volunteer leaders who rose to serve as presidents of the California Association of REALTORS® and the National Association of REALTORS®.
One of Tricia’s most lasting contributions was leading the way in identifying and promoting the unique Bay East culture, becoming a national expert valued for her insights on organizational management and strategic planning. She helped build and nurture a team of professional staff who bring that culture to life every day. Their expertise, dedication, and commitment to serving Bay East members – and creating meaningful member value – are an important part of the strength and continuity of Bay East.
During her tenure, Tricia navigated several economic and real estate market cycles, responsibly managing association assets including the 2015 purchase of its offices in Pleasanton. Prior to her role as CEO, Tricia served as the Bay East Government Affairs Director, building long-lasting relationships with local elected officials and positioning Bay East as the regional voice for real estate and homeownership.
Bay East is deeply grateful for Tricia’s years of service. To honor her legacy and ensure continued success, the Bay East Board of Directors has initiated a nationwide search for the next CEO. The goal is a seamless transition that builds upon the strong foundation Tricia has established – including the exceptional culture and talented professional team she has helped develop, with a continued focus on providing member value.
Please join us in celebrating Tricia and wishing her the very best in her well-earned retirement.