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An Update on Bay East Marketing Groups

As part of our ongoing commitment to delivering value to members, Bay East periodically reviews how we’re allocating resources across programs and services. Following that review, the Board of Directors will discontinue management of Bay East’s Marketing Groups — AIMM, CCMG, REAL, TCMC, and VREN — effective June 30, 2026, or earlier depending on each group’s preference.

While we recognize that Marketing Meetings deliver real value, Bay East will no longer manage these groups. This transition creates an opportunity for each group to explore new options and operate with greater flexibility independently. Moving forward, groups will have the freedom to shape and deliver experiences that best serve their unique marketplace and attendees.

More Information

  • Marketing Groups will continue providing their regular meetings.
  • REAL separated from Bay East effective March 31, 2026. More information about their new entity can be found here.
  • AIMM, CCMG, REAL, and VREN meeting information can be found here.
  • Broker tours are not affected.
  • Bay East staff will continue attending meetings when invited to share MLS updates, market news, and advocacy information, and remain committed to partnering with groups as opportunities arise.

What comes next

Each group is working on plans for how best to serve its attendees. Updates will be shared on our website as groups make changes to their structures.

Questions?

Contact Jake Massie at jakem@bayeast.org

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