Buyer interest letters or “buyer love letters” are personal letters written by buyers, often photos attached, in the hopes that a buyer’s offer will stand out among many offers a seller may receive.
However, letters often reveal information about a buyer (such as protected class or characteristic) that may not be considered by the seller. According to the California Association of REALTORS® (C.A.R.), Sellers and Agents should discourage the letters to avoid the appearance of impropriety and avoid potential liability associated with unlawful discrimination.
The Seller may provide written instruction not to present buyer letters or offers that are accompanied by buyer letters and may include within MLS remarks. Agents should also check with their broker on their policy in dealing with the letters. Additional resources can be found on C.A.R.’s website (login required).
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