Skip to content
Bay East Association of Realtors logo
  • Paragon/MLS
  • zipForm®
  • MLS Tech Support
  • Store
  • Pay My Bill
Login
  • Resources
    • Become a Member
    • About Bay East
      • 100th Anniversary
    • Alameda Member Center
    • COVID-19 Guide
    • FAQs
    • Forms, Rules, Members & Districts
    • Get Involved
      • Board of Directors
      • Committees
      • Volunteer Opportunities
    • Marketing Meetings
      • AIMM
      • CCMG
      • REAL
      • TCMC
      • VREN
    • Member Benefits & Resources
      • Benefits
      • Broker Resources
      • C.A.R. NAR DRE Resources
      • New Member Resources
      • Platinum Affiliate Resources
    • Podcasts
    • REALTOR® Safety
    • Video Gallery
  • MLS
    • Grab n Go Videos
    • IDX Services
    • Marketing Meetings
      • AIMM
      • CCMG
      • REAL
      • TCMC
      • VREN
    • Rules & Forms
    • Supra Keys & Lockbox Resources
    • Tech Support
    • Tools & Benefits
    • Training
    • What’s New
  • Education
    • Bay East On Demand
    • Education Overview
    • Education Offerings
    • Education Catalog
    • Learning Videos
    • Grab n Go Videos
    • C.A.R. Online Courses
    • Sexual Harassment Training
    • Meet Our Instructors
  • Community Information
    • Advocacy
    • Bay East Foundation
    • Community Information
    • Disclosure and Disclaimer Advisories
    • Fair Housing
    • Housing & Public Policy Statement
    • Real Estate & Housing Statistics
    • REALTOR® Action Fund (RAF)
  • Professionalism
    • Professional Standards Programs
    • Professional Standards Support
    • Commitment to Excellence
    • NAR Code of Ethics
    • Using the REALTOR® Trademark
    • Governing Documents
  • Networks
    • Commercial
    • Global Network
  • Events
Back to All News

❉ What You Must Know About Buyer Interest Letters

News
Posted on March 26, 2021

Buyer interest letters or “buyer love letters” are personal letters written by buyers, often photos attached, in the hopes that a buyer’s offer will stand out among many offers a seller may receive.

However, letters often reveal information about a buyer (such as protected class or characteristic) that may not be considered by the seller. According to the California Association of REALTORS® (C.A.R.), Sellers and Agents should discourage the letters to avoid the appearance of impropriety and avoid potential liability associated with unlawful discrimination.

The Seller may provide written instruction not to present buyer letters or offers that are accompanied by buyer letters and may include within MLS remarks. Agents should also check with their broker on their policy in dealing with the letters. Additional resources can be found on C.A.R.’s website (login required).

not secure

Related Posts

❉ April 2022 Market Statistics Available Now  ❉ New Member Engagement System Launch ❉ Learn More About the 2022 Bay East Election ❉ Paragon enhancement on May 24, 2022 ❉ NAR Warning about Email Scam
Bay East Association of Realtors logo Copyright 2021 © Bay East Association of REALTORS®
  • Privacy Policy
  • Terms of Service
  • DMCA Notice
  • Accessibility
  • Webmaster

7021 Koll Center Parkway

Pleasanton, CA 94566

925 730 4060

Get Directions »

2490 Mariner Square Loop

Suite 200

Alameda, CA 94501

510 523 7229

Get Directions »

  • Contact Us
  • Media Resources
  • Sitemap
  • Feedback
Facebook Twitter Instagram Youtube Linkedin