We are continually listening to your feedback to ensure our policies best support your business needs while maintaining compliance and transparency within the MLS. Based on your valuable input, we are making changes to our Coming Soon policy to provide more clarity and flexibility.
The “Coming Soon” status allows a listing agent to add a listing to the MLS and make it available to all MLS users, in satisfaction with NAR’s Clear Cooperation Policy (CCP) rule. The status also helps listing agents meet the marketing preferences of their seller clients. Coming Soon enables sellers time to prepare their homes by completing repairs, staging, or professional photography without the pressure of immediate showings. It also accommodates sellers who want more privacy. Photos are now optional, listings may not be entered into the Broker Tour or Open House feature on the MLS, nor are they syndicated to third-party property internet sites. Additionally, once a listing moves from Coming Soon to an Active status in the MLS, the Days on Market count is reset.
We have clarified that if showing is permitted per the seller’s instruction, agents can show the property under this status. Coming Soon status also allows you to publicly market the property, public marketing which includes, but is not limited to, flyer display in the windows, yard signs, digital marketing on public-facing websites, and digital communication (email) and social media.
These changes will also further align us with the surrounding MLSs (MLSListings, San Francisco, BAREIS, Contra Costa, and bridgeMLS) we data share with except 1 (MetroList, they do not have a coming soon status).
Please review the full summary of updates here
· Adding items in red
· Removing the section in blue
MLS Rule Section 10.1.1 Coming Soon Listings.
It shall be the responsibility of the Broker Participant (Section 4.1.1) and Real Estate Subscriber (Section 4.2.1) to follow said rules when placing a property in the Coming Soon section of the multiple listings service (MLS). Broker Participant and Real Estate Subscriber shall only place a property in the Coming Soon section of the MLS if the Participant/Subscriber has met the necessary criteria for MLS input as described in Sections 7.5, 7.6, and 8.1.
Participant/Subscriber is required to enter a proposed list date to proceed in placing a listing in the Coming Soon section of the MLS. Once the listing moves from Coming Soon to any Active status it cannot revert back to Coming Soon with that same broker.
1. It is optional to place your listing into the Coming Soon Status.
2. Listing agent must have a signed written listing agreement in place to enter a “Coming Soon” listing which explains the limitations of the “Coming Soon” status.
3. The Coming Soon listing will automatically be placed in a “Withdrawn Coming Soon” after thirty (30) days of entry.
3. Coming Soon listings will be viewable to all MLS Participants.
4. Coming Soon listings will not be syndicated unless approved by MMG.
5. Coming Soon listings will not be included in the IDX and data feeds.
6. Coming Soon listings are not allowed to be placed into have open house or be placed on broker tour modules within the MLS.
7. Coming Soon listings are only searchable within the Paragon MLS.
8. Once a listing has been moved from Coming Soon to Active status by the agent, it cannot revert to Coming Soon with that same broker.
9. Days on Market (DOM) re-sets when the status is changed to New/Active.
10. Agent showing is allowed.
11. Once Coming Soon status is entered, public marketing is allowed.
12. Allow Coming Soon data to be in Broker back-office feeds (no front-facing data component) (Brokerages own data only)
13. Photos are optional.