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20 Leads Under $20

June 18 @ 9:00 am - 12:00 pm

Statistics say that 98% of all advertising dollars are totally wasted. In real estate, it’s probably higher! You don’t have to spend a lot of money to reach potential buyers and sellers… if you know how. This program teaches the secrets of how to use the most time-and cost-effective methods to reach your best clients.

    Some of the benefits you’ll receive from attending this unique program:
  • How to stand out in a market where all agents seem to be alike.
  • Targeting buyers who are ready, willing and able to buy… now!
  • Finding sellers before they have talked to one listing agent.
  • Getting clients while golfing, playing tennis or just generally having fun.
  • Why farming and is a waste of time and money for newer agents.
  • Free ways to make clients aware of your unique services.
  • Developing a mailing list of your best customers.
  • Targeting clients who are most likely to instantly relate to you.
  • Partnering for maximum impact and minimum cost.
  • Reaching a totally untapped market… multicultural clients.
  • Increasing the effectiveness of direct mail by 1,000 percent.
  • Instantly reduce advertising costs by 53% while increasing response.
  • The real secret to developing word-of-mouth referrals.

Your Instructor: Michael Soon Lee-DBA, CRS, GRI has been a successful broker and real estate speaker for over 30 years. Michael is a marketing expert and consultant who helps agents and brokers instantly increase profitability using cost-effective marketing techniques. He was Marketing Director for the State of California, a Producer with ABC–Television, and a University Marketing Professor. He has spoken on this subject across the country and has written eight books and numerous magazine articles on marketing.

Education Advantage: $25
Bay East REALTOR®: $35
Non Bay East REALTOR®: $45
Non REALTOR®: $60

For more information about this event, please click flyer button:

For online registration, click the following link:

CANCELLATION POLICY: By cancelling your registration less than 24 hours before the class or arriving more than 15 minutes late, you forfeit your registration fee. Bay East reserves the right to cancel or reschedule courses due to lack of registration. DISCLAIMER: The views expressed in class are those of the Speaker/Instructor and do not necessarily reflect the views of the Bay East Associa on of REALTORS®. Any photos or videos taken during the course of the event may be used for future advertising or posted on social media. If you do not want your photo/video to be published, please inform the Association.


June 18
9:00 am - 12:00 pm
Event Category:


Bay East Conference Center
7021 Koll Center Parkway
Pleasanton, CA 94566 United States


Vickie Perreira