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Author: Linda

On July 17, the Real Estate Alliance of Livermore (REAL) hosted its annual Back to School Auction, raising over $6,000 for the Livermore Valley Joint Unified School District Football Program!

From handmade treats and themed gift baskets to sports tickets and thrilling biplane rides, the event held during a REAL Marketing Meeting, was a true celebration of generosity and community spirit. Thanks to everyone who donated, bid, and helped make it a touchdown for Livermore Valley High Schools!

But this was more than just an auction—it was a powerful reminder that strong schools build strong communities. When we invest in students, we’re investing in our future. REALTORS® don’t just help people find homes—they help shape the neighborhoods that make those homes special.

Learn more about Bay East Marketing Meetings here.

The real estate landscape keeps changing, and your feedback helps us ensure we’re providing you the support, tools, and resources you need. On July 8, check your inbox for an email from Jessica Arnold and take a few minutes to complete the 2025 Bay East Membership Survey. 

Complete the survey by July 15 and you’ll be entered into a drawing to win a $250 gift card. If you did not receive the email, please contact Jessica Arnold.

Whether you’re just starting out or years into the business your input shapes the future of your membership. Let’s build it together!

We’re pleased to announce a recent MLS rule update that provides more flexibility and clarity when including information about seller credits and concessions for buyers in your listings.

What’s Changed?

Previously, MLS rules prohibited any mention of seller credits or concessions in Public and Confidential Remarks. Under the updated rule, remarks regarding seller credits, incentives, or concessions to a buyer are permitted in the Public or Confidential Remarks fields, provided it meets the following guidelines:


· The remarks specifically identify the intended use of the credits, incentives, or concessions.
· The remarks do not include a dollar amount or percentage.
· The credits, incentives, or concessions are not offered for payment, directly or indirectly, of buyer broker compensation.
· The remarks are otherwise compliant with all MLS Rules.
· For additional information, contact the listing agent.


How This Helps You
This change is designed to support more transparent communication with agents and buyers, while still ensuring compliance with MLS policies and the spirit of cooperation. By clearly describing how a seller is willing to assist a buyer—without referencing compensation—you can:
• Highlight value-added opportunities in a competitive market
• Better manage buyer expectations

Full MLS Rule Verbiage (changes in red)
MLS Rule Section 12.5.1 Public Remarks Restrictions and Requirements
a. Information in the public remarks shall only relate to the marketing, description, and condition of the property.
b. Advertising of financing terms in public remarks is prohibited.
c. No contact information is permitted, including names, phone or fax numbers, email addresses, or branded website addresses (including branded virtual tours and branded transaction tracking URLs).
d. No showing instructions are permitted, including references to lockbox, alarm, gate, or other security codes.
e. No information directed toward real estate agents or brokers may be shown in public remarks.
f. Listing Content and Fair Housing Laws. All listing information, including all remarks, submitted to the MLS must be in compliance with fair housing laws. The MLS monitors listing content and employs a process for identifying potential violations of fair housing laws. Should potential fair housing law violations be identified, Participants and Subscribers will be advised to immediately remove or correct such potential violations. Failure to remove or correct may subject Participants and Subscribers to discipline and/or subject the listing to immediate removal from display.
g. Seller’s concession or credit information and comments are prohibited.
Seller credits, incentives, or concessions to a buyer are permitted in the Public or Confidential Remarks fields, provided that:
• The remarks specifically identify the intended use of the credits, incentives, or concessions.
• The remarks do not include a dollar amount or percentage.
• The credits, incentives, or concessions are not offered for payment, directly or indirectly, of buyer broker compensation.
• The remarks are otherwise compliant with all MLS Rules.
• For additional information, contact the listing agent.
h. Any compensation or commission information is prohibited.
i. No occupancy information is permitted (for example, whether the property is owner-occupied, tenant-occupied, or vacant). However, a statement that the property shall be delivered vacant is not a violation.

MLS Rule Section 12.5.2 Confidential Remarks Restrictions and Requirement
a. “For Comp Purposes Only” must appear in the first line of confidential remarks when a listing is entered for that purpose.
b. References to codes, burglar alarms, security systems, gate codes, assigned parking space numbers, or combo lockbox codes may only be placed in confidential remarks only with seller’s written permission.
c. Caution: Title or escrow information may be entered in confidential remarks; however, participants/subscribers should note that any verbiage which implies a requirement to use a specific title company or escrow service may be a violation of RESPA. You are advised to seek legal counsel for specific advice when using such verbiage.
d. Except for reciprocal listings, no reference may be made to licensees who are not participants or subscribers.
e. If a seller(s)/landlord(s) has directed that offers are not to be presented for any length of time, seller’s direction authorizing such arrangement shall be in writing, and listing broker shall provide clear and accurate notice of the date/time of presentation of offers as set forth in the written instruction to Participants and Subscribers in the confidential remarks of the MLS notwithstanding seller’s right to accept offers at any time.
f. Seller’s concession or credit information and comments are prohibited.
Seller credits, incentives, or concessions to a buyer are permitted in the Public or Confidential Remarks fields, provided that:
• The remarks specifically identify the intended use of the credits, incentives, or concessions.
• The remarks do not include a dollar amount or percentage.
• The credits, incentives, or concessions are not offered for payment, directly or indirectly, of buyer broker compensation.
• The remarks are otherwise compliant with all MLS Rules.
• For additional information, contact the listing agent.

g. Any compensation or commission information is prohibited.

 

We want to inform you about a new feature now available in Cloud CMA—iBuyer Connect—designed to give agents additional tools and flexibility during the listing process.

What is iBuyer Connect?
iBuyer Connect is an optional tool within Cloud CMA that allows agents to request cash offers from iBuyers on behalf of their clients. This can be a helpful option during listing presentations, offering clients more choices and potentially faster transactions. 

Key Points to Know:

  • Agent Control: No listing or personal information is ever shared with an iBuyer (e.g., Opendoor) unless you, the agent, initiate the request.
  • No Automatic Sharing: Information is only shared on a one-time basis for each request, and only at your direction.
  • Optional Participation: While Associations/MLSs cannot disable this feature, agents can opt out if they prefer not to use or receive emails about it.

How to Unsubscribe:

If you do not wish to receive iBuyer-related emails from Cloud CMA, you can:

  • Click “Unsubscribe” at the bottom of the email, or
  • Visit: https://cloudcma.com/unsubscribe/ibuyer_reminder_email (must be logged in)

For more details and a full FAQ, visit: https://cloudagentsuite.com/ibuyerconnect

Bay East is excited to announce a new partnership with CubiCasa, a revolutionary mobile app that makes generating beautiful, accurate floor plans fast and simple — with just your smartphone or tablet.

What is CubiCasa?
CubiCasa allows you to produce professional-looking floor plans from a quick five-minute scan — no extra equipment or training required. Whether you’re an agent, appraiser, or real estate photographer, CubiCasa makes it easy to enhance your listing media with high-quality floor plans.

Exclusive Benefits for Bay East Members:

  • Free floor plans for properties up to 5,000 sq ft. (Note: Additional fees apply for scans exceeding 5,000 sq ft.)
  • 25% discount on all Plus packages and add-ons, including:
    • Appraisal-grade GLA floor plans
    • 6-hour rush delivery
    • A suite of 3D products
  • Photographer flexibility — use your own or access CubiCasa’s network of real estate photographers.

Get Started Today:
Visit the CubiCasa website to create your account.

Important: Be sure to affiliate your account with the Bay East Association of REALTORS® via the dropdown menu during sign-up.
Already have an account? Simply update your Profile Settings to affiliate with Bay East and activate your exclusive discount.

Learn More on YouTube:
Check out CubiCasa’s YouTube Channel for tutorials and tips:

  • Creating a Floor Plan
  • Best Practices

Join a Live Webinar:
Get a walkthrough of CubiCasa in action and ask questions live!

  • Thursday, June 12 at 10:00 AM PT
    Register Here
  • Tuesday, June 17 at 1:00 PM PT
    Register Here
  • Thursday, June 19 at 11:00 AM PT
    Register Here

Don’t miss this opportunity to enhance your listings with professional, easy-to-create floor plans — at no cost to you!

Want to share your thoughts about homeownership, housing, and quality of life issues in Newark?  Join City of Newark officials and community leaders at the 2025 Newark Real Estate Forum on Tuesday, May 27.  More information and registration here.

The 2024 Bay East Annual Report highlights the progress, innovation, and member-focused efforts that shaped the year. It’s a quick and engaging way to see how the association supported your business, advanced the industry, and invested in your success. View the report here.

What is RealReports – and Why Bay East Offers It as a Member Benefit (Launching April 22)

In today’s market, agents are under more pressure than ever to show their value to clients. That’s where RealReports comes in.

Think of it like a Carfax for homes—RealReports pulls together details from over 60 trusted industry sources to create one easy-to-read, all-in-one property report. It includes valuable info such as:
• Permit history
• Climate and flood risk
• Estimated flood insurance costs
• Property liens
• Zoning and land use details
• And much more

Each RealReport is powered by Aiden, a smart AI property advisor that can instantly answer questions, explain documents, and provide insights for both agents and clients.
Bay East provides RealReports as a free member benefit because we know how important it is for our members to stand out, save time, and provide clients with fast, accurate property information.

Register for a live webinar to learn more:
• Tuesday April 29 at 10a PT
• Tuesday April 29 at 1p PT

Helpful links
• RealReports website
• Welcome video
• Education Hub (FAQs, tutorials, use cases, etc.)

Your RentSpree link is featured on your listing across top rental sites!

RentSpree, a highly-rated tenant screening service, streamlines the process with its comprehensive suite of features, including rental applications, background checks, credit reports, online income verification, and eviction histories—all in one place. And now, it’s getting even better! 

Starting April 22, when you select “Yes” for RentSpree Online Application field when entering a rental listing, the ApplyLink will automatically appear at the end of Public Remarks section. This makes it even easier for potential renters to apply directly from public-facing Rental websites. Interested renters can simply copy and paste the link on a browser to begin the screening process. 

Rest assured; this update won’t interfere with the public remarks of your listings. You’ll still be able to include all relevant information as usual. This enhancement helps make the rental application process quicker and more seamless for everyone! 

Join us on April 16, 2025, for an insightful panel discussion on lead generation strategies both classic and cutting edge! Learn from industry experts as they dive into the power of mailers, social media, open houses, and door knocking to grow your business. Don’t miss this opportunity to gain valuable tips and network with fellow professionals!

Register here.

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